Our story

Three generations behind the chair.

Earl Magnolia opened these doors in October of 1947, three months home from the Pacific. He bought four Belmont chairs, a hand-crank cash register, and a 1923 Koken hot-towel cabinet. Three of those chairs are still in the shop. The cabinet works.

Earl ran the place until 1981, when he handed it to his son Tony. Tony brought in the first apprentices from outside the family — Lou and Damir, both still here forty years on — and added the second mirror over the back wall.

In 2014 Tony's son Marco took over. He kept everything Earl and Tony built, added online booking and a modern beard menu, and put a small espresso machine where the gumball machine used to be. The gumball machine is still here. It still takes pennies.

We're a Southern barbershop in the oldest sense of the word: a room you come into to get cleaned up, talk a while, and leave better than you walked in.

Pick your barber

Meet the chairs.

You'll get a great cut from any of them — but everyone has a favorite.

Marco

Marco Magnolia

Owner · Chair One

Earl's grandson. Best in the shop on classic gentleman's cuts and grey blending. Will absolutely talk Carolina football with you.

@marco.magnolia · 12 years behind the chair
Book with Marco
Lou

Lou Pereira

Master Barber · Chair Two

The straight razor specialist. Forty-one years in the shop. If you've never had a hot-towel shave, start with Lou.

@lou.shaves · 41 years behind the chair
Book with Lou
Damir

Damir Salah

Master Barber · Chair Three

Came to Charleston via Sarajevo via Brooklyn. Quiet, surgical fades. If precision is your thing — Damir.

@damir.cuts · 38 years behind the chair
Book with Damir
Tony Jr.

Tony Magnolia Jr.

Apprentice · Chair Four

Marco's nephew. Fourth generation, two years in. Skin fades, designs, hair art. Booked out three weeks — book ahead.

@tonyjr.cuts · 2 years behind the chair
Book with Tony Jr.
📞 Call Book a chair